If people are talking about a company, this is the biggest achievement for a brand. An advertisement communicates a fixed message for a brand for which it has paid huge amount whereas, public relations creates an objective conversation about a company for a fraction of the cost. As compared to an advertorial message, an editorial message has more impact on customers. An advertising message lends no credibility to your band, whereas an editorial message is independently verified by a trusted third party and is a thousand times more valuable.
If you are still thinking that why you need a PR agency then here are some of the reasons in which a PR agency can help you.
- Compete your competitor
- Building brand recognition
- Stay relevant
- Bridge the language with journalists
- Increase your ROI
There are many brands that will convince themselves by saying that, since sales are up, there is no need to hire a PR firm. However, this is not the valid reasons. You can compare with major brand and you will find that they possess a PR agency or dedicated public relations person in-house.
Large organizations understand that things can go bad and they need to be prepared to respond to any negative media story. And this is not possible without a PR firm. If you remove the PR from the equation you are no longer relevant, you are not building brand recognition, and you are certainly not standing up against your competitors.
Seeking this, if you are looking for PR agencies in Chandigarh for your brand then Flags Communications is the place for you. The company offers 360 degree customized solutions for their clients based on their needs. Being a top PR agency in Chandigarh, the company believes that PR is beyond building relations.